We’re going to be straight up with you. We try not to take ourselves too seriously, and we hope that you'll try the same with yourselves! We will always be about having fun and pushing the envelope a bit, but not without first staying true to our core business mission: to produce the most unique socks on the planet that will never get holes in the toes, period. So please, take our sense of humor with a grain of salt, have some fun with us as we take over the sock world and buy some incredibly comfortable socks that will last a lifetime. To learn more about our LIFETIME GUARANTEE click here.